Blawgs – fad or future?

I’ve been asked to write an article on law blogs (dubbed ‘blawgs’) and whether it is merely a fad or will it be the future?

Will law firms increasingly use blogs as a form of marketing and publicity, as opposed to the standard website or client newsletter? Will individual lawyers themselves be able to harness blogs as a tool to put forward their own views or to discuss and highlight developments in the law?

Or will ‘blawgs’ merely be personal journals of lawyers who rant and rave at their working hours or the legal system in general?

An interesting blog I’ve come across before is the Anonymous Lawyer, a fictional account of a partner at a large American law firm. The real-life author behind the blog had secured a book deal to publish his blog entries.

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